Funnel involves using a series of events that lead towards a defined goal, whether it be a lead, instal or to a sale
The funnel is the journey the user goes through and is the most important stage that leads to a conversion that also includes retention and up selling.
With the help of many tools and human touch, the ads are now working with a higher profit.
The changes made in our funnel turned our advertising into profits, some simple tweaking on the user flow made the change.
We implemented a heat map and saw how the users where getting lost in the process, a quick fix was all that was needed!